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Business Nugget by Robert Morris Ten years ago, Bernard DeKoven wrote Connected Executives, which is even more relevant now than it was then. Most organizations (including companies) still do not fully understand the interdependence of connectivity with interactivity in relation to collaborative communication. Stated another way, most organizations continue to focus on team-building (“hot groups”), developing “total learning”, etc., using intranets and extranets, without following the process which DeKoven explains in Connected Executives. Specifically, how to:
DeKoven offers hundreds of specific strategies to maximize the impact and value of his seven-step system. For example, he suggests:
In the Old World, the customer had little choice. In the New World, customers will have all the power. Just as a tsunami sweeps the landscape, the Customer-Led Revolution will sweep away businesses that still cling to the Old World strategies....To futurize your company externally, you’ll learn to take the customer’s view of your website....To futurize your company internally, you’ll learn to let your customers lead the way. You will let them have the vision.Indeed, global interconnectivity is a tsunami event, a tidal wave of cataclysmic change sweeping the world. From 2000 to 2010, perhaps two billion people will go on-line. Remarkably, everything DeKoven suggests about connecting executives is directly relevant to connecting customers. The same communication strategies he identifies, once modified, can also be used as website strategies. To say that, however, is not to detract in any way from the brilliance of Siegel’s thinking. Both Connected Executives and Futurize Your Enterprise are stunning achievements. As already indicated, DeKoven defines “meeting” to include almost any form of interactivity: face to face, voice to voice, voice to machine, machine to machine, machine to voice, etc. Maximizing the impact and value of connectivity requires both a system and a process but first, as DeKoven carefully explains, one must clearly understand (a) who and what should be involved, (b) when and where, (c) how, and most important (d) WHY? Quite literally, step by step, DeKoven helps any organization (regardless of size or nature) to formulate appropriate answers to these questions. Bernard DeKoven thrives on being connected with his readers. Please direct e-mail communications to bernie@dekoven.com. Find the full list of Robert Morris's Business Nuggets featured by Eastbook.com here.
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